SEO for estate & letting agents

SEO for estate and letting agents

SEO for estate and letting agents wins you vendor and landlord leads directly from Google, instead of paying the portals for every one. I get you ranking for “estate agents [town]”, “letting agents near me” and valuation searches, and recommended in AI search, so more instructions come to you.

The opportunity

Why estate and letting agents need SEO

Sellers and landlords research local agents before they pick up the phone. If Rightmove and two rival agents own the search results, you are invisible at the decision point.

Portal leads are expensive and shared. SEO wins you direct enquiries you do not pay a portal for, and they land with you first.

Valuation and “best estate agent in [town]” searches are high intent and winnable. Ranking for them fills your pipeline with vendors and landlords, not tyre-kickers.

SEO for estate and letting agents Google Map pack rankings
How I help

What I do for estate and letting agents

  • Rank you for “estate agents [town]”, “letting agents [town]” and valuation searches
  • Build pages that win vendor and landlord instructions, not just traffic
  • Strengthen your Google Business Profile and reviews to stand out locally
  • Track valuations and enquiries, so you see real instructions, not vanity metrics
Get started

See where you stand, free

Book a call or send an enquiry and I'll show you where you rank now and the quickest wins to more work.

Or book a call here, or call 07900 870465.

Questions

Common questions

Can SEO really compete with Rightmove and Zoopla?
You will not outrank the portals for everything, and you do not need to. The win is owning the local and valuation searches where sellers choose an agent, which the portals do not dominate.
What leads does SEO bring an estate agent?
Direct vendor and landlord enquiries: valuation requests, “best estate agent in [town]” searches and landlords looking for a letting agent, none of which you pay a portal for.
Do you work with sales, lettings or both?
Both. I target the search terms that match your focus, whether you want more vendor instructions, more landlords, or a healthy mix of the two.